Preservation of intangible culture is a challenging task as it refers not only to an end product, which is not tactile but primarily oral and aural. There is an urgent need to take strong and timely safeguarding measures to ensure their preservation, sustainability and revitalization. Towards this the Ministry of Culture is creating a consolidated database of information about cultural assets and resources in the form of the National Mission on Cultural Mapping (NMCM) .

The Ministry of Culture has partnered with the Common Services Centres (CSC), under the Ministry of Electronics & IT (MEITY). The survey seeks to document the cultural identity at the village level by involving citizens to share what makes their village, block, or district unique.
Under the survey, a CSC Village Level Entrepreneur called VLEs will conduct meetings with citizens at the villages and then upload interesting facts about their village, its places of interest, customs and traditions, famous personalities, festivals and beliefs, art and culture, etc., on to the application.

• Village Level Entrepreneur (VLE) , is the key stakeholder and crucial resource for executing the National Mission for Cultural Mapping-Mera Gaon Meri Dharohar and carrying out the survey on village level.
• VLEs will survey the village/s they are assigned to, interview people in those villages and collect qualitative primary data (textual, photo, video and audio) about cultural assets of those villages in the advised format provided in this manual.
• They will collect and feed that data in the ‘Culture Map of India’ mobile application. They are central to developing quality information on the cultural profile of assigned villages.
• They will be responsible for answering the queries arising during the process of standardisation of that data by the fellows, pertaining to all the data collected by them. They will also be attending all the meetings regarding updates on their surveys.